Branding
Identities that stick.
Brand strategy, naming, logo and identity systems, voice and guidelines. A brand people recognise, remember and choose.
- 01
Clear positioning
A sharp answer to who you are for and why you are different.
- 02
Distinctive identity
Logo, colour, type and imagery that are yours and nobody else’s.
- 03
Usable guidelines
Rules and templates so the brand stays consistent across every touchpoint.
- 04
Built for growth
An identity that works on a business card, a hoarding, a reel and an app icon.
What’s included
The whole system.
A logo is the smallest part of a brand. We start with positioning: what you stand for, who you are for and why anyone should care. Then we build the identity, voice and system that carry it into the world.
Whether you are launching, rebranding or tidying up a brand that has grown faster than its identity, the result is a system your whole team can use without calling a designer.
Brand strategy & positioning
Audience, competitors, purpose, promise and the story that ties them together.
Naming & messaging
Names, taglines and the key messages the brand repeats until they stick.
Logo & visual identity
Logo, colour palette, typography, iconography and imagery style.
Brand voice
How the brand sounds, with examples your team can actually write from.
Brand guidelines
A practical guide covering usage, do’s and don’ts, and ready-to-use templates.
Rebrands & refreshes
Evolving an existing brand without losing the equity it has already earned.
How it works
Strategy first, then design.
Positioning is agreed before a single mark is drawn. It saves rounds, and it makes the identity mean something.
- 01
Discover
Interviews, research and an honest look at the market you compete in.
- 02
Strategy
Positioning, personality and messaging, agreed before any design begins.
- 03
Identity
Logo, system and applications, presented in the contexts they will live in.
- 04
Roll-out
Guidelines, templates and launch support so the brand shows up consistently from day one.
Related work
Branding, in the wild.
Questions
Asked often.
Three things most clients want to know before we start.
How long does a branding project take?
A full identity usually takes six to ten weeks. Refreshes and logo-only projects can be quicker.
Do we own the final brand assets?
Yes. On final payment, all logo files, source artwork and guidelines are yours.
Can you help launch the new brand?
Yes. Launch films, social content, website and campaign creative can follow on from the identity work, all from the same crew.
More from the crew
Other things we do.
Start a project
Have something worth growing?
Tell us about the brand, the goal and the timeline. We reply with a point of view, not a template.